Michael Ginsberg has over 20 years of business development and consulting experience spanning strategic business planning & analysis, business model development, process improvement, decision support application development, and profitability measurement and management. His industry exposure spans financial services, insurance, biotechnology and high tech industries.

As a firm believer in process-centric problem solving, his career has evolved at the leading edge of information enabled decision making. His structured approach to the design and measurement of business processes coupled with his knowledge of technology solutions and change management techniques - enhances both buy-in and adoption.

His experience includes a significant amount of work aligning business strategies with technology investments using business processes as the bridge – a critical ingredient to maximizing organizational effectiveness. Crisply translating client needs into requirements that can be delivered is his specialty.

Now, Mr. Ginsberg is taking his leadership experience with two of the largest systems integrators in the world as well as his successful entrepreneurial ventures and is focusing his energy on building Business Architects, LLC.In his view, a systems integration firm must blend two business focused competencies using a common theme – process modeling.

He advocates the use of a business process model (BPM) to drive both business intelligence/data integration solutions as well as the top down driving force in the evolution of a services oriented architecture. The results of these techniques provide organizations with business/technology alignment, direct measurement of strategic corporate objectives and unprecedented insight into the analysis of their performance as well as agility in the evolution of their operations to market dynamics.

Mr. Ginsberg has broad experience both at the boardroom level as well as hands-on in the trenches.  He stays current on management theory as well as important process and application architecture trends – keys to enabling organizational agility.  His background provides him the ability to understand the needs of multiple constituencies across an organization and thus perform effectively in initiatives that cross organizational boundaries.